What if... measuring nothing was your biggest risk?

In many territories, we think we know how many people frequent a place. We observe, we estimate, we trust intuition... but without reliable data, decisions are often made blindly. And that's where the risk starts.

At Kiomda, we support managers of public, natural or urban spaces to regain control thanks to simple but strategic data: Flow counting.

Without figures, it is difficult to know if a site is underfrequented or saturated, if an arrangement is useful or if it goes unnoticed, or if the investment requested is really justified. However, today, it has become essential to be able to demonstrate, compare, monitor and anticipate.

Here are 7 common situations where Traffic sensors are changing the game :

1. “I know my site, I can see when it's busy.”

Human observation is valuable. But it is punctual, subjective, not recorded. It offers no trend, no evidence, or history. An autonomous sensor observes 24 hours a day, without fatigue or bias.

👉 You gain in precision, continuity, and above all in the ability to justify your findings.

2. “We look at the number of cars in the parking lot.”

But a bus, a car with 4 cyclists or a single visitor do not weigh the same. Parking gives an indication... not real usage data.A pedestrian or bicycle sensor restores the reality of the terrain.

👉 Measuring real flows also means better understanding the uses, the duration of presence, and the areas of attraction of the site.

3. “Our site is free to access, we can't know.”

It is precisely in these cases that a sensor is essential. It makes visible what is not. And finally allows justify investments, to prioritize arrangements or to secure a space.

👉 Non-counter sites are often the most vulnerable to invisible pressures.

4. “We did a visitor survey.”

Very good, but be careful: the questionnaires are declarative. People forget, extrapolate, or bias their answers. The sensor observes without asking questions. It shows what is really experienced on the ground.

👉 The combination of sensor and survey is ideal, but never without one without the other.

5. “It is assumed that there are between 300 and 1,200 visitors per day.”

That is precisely the problem: it is not a margin, it is an uncertainty. But an approximate number = fragile decisions. To measure is to decide with confidence.

👉 And this is often the key to unlocking a budget or responding to a call for projects.

6. “A new greenway has been built.”

Perfect But how do you know if it's being used? And by whom? And at what point? A sensor installed as soon as it is opened allows validate or correct the development strategy.

👉 Monitoring from the start also makes it possible to measure the impact of a communication or a mobility plan.

7. “We want to protect a site, but we don't have proof that it was visited.”

To obtain assistance, temporarily close an access, direct a flow: you have to objectify the pressure.A discreet and autonomous sensor makes it easy to do this, and without impacting the environment.

👉 When protection is at stake, data becomes your best argument.

In summary

What you don't measure can cost you a lot.

Not in euros... but in decision errors, in delayed actions, or in missed opportunities. Traffic sensors are now a strategic management lever for communities, natural parks, tourist areas or city centers.

And even more: they become a central piece of territorial planning, environmental reporting or financing strategy.

What if we stopped assuming and started knowing?